In jewellery we see the purpose of its conscious enjoyment. Jewellery is luxury and therefore an indispensable element in the discussion of key values. However, when we decide to own jewellery, this should entail an awareness of the beauty, the artistry with which it has been created and the symbolism that it radiates in form, colour, material and quality.
Whether you are buying jewellery for yourself or making a well-considered gift – you will pay careful prior thought to the piece of your choice. Take a critical look at the statements of the respective brand, peer behind the scenes, ask questions, weigh up options, take advice, examine. Become a connoisseur before you become a customer. The conscious consumption of luxury is a concerted decision for the good and the true. Only buy that which you recognise as good, veritable and suited to you personally as its owner.
Then, and only then, the ownership, even the mere sight of this very special piece will make you enduringly happy. Over the course of time, some jewellery becomes so much a part of us that we feel almost amputated without it. We treat these pieces with the care that we would afford to a family heirloom, which is what they may indeed become. However, having everything without a sentient sense of being is hollow and empty. A mature attitude does not regard luxury as the greatest attainable goal. It enjoys it consciously as part of the good life and views it as a symbol of personal development and success.